Work:
Yokohama City
Yokohama City wanted to get more people around the world to know about them, and better position themselves as an attractive destination where everyone could visit and “find their own Yokohama”.
With a focus on Instagram, we conceptualized and created a hub where people could share their experiences and perspectives of the city, which would then be showcased daily. Influencers are also collaborated with to provide fresh perspectives and enhance creative storytelling.
To bring this social media experience offline, we connected with creators and influencers and managed Instagram-centric offline events in Yokohama, Singapore and Hong Kong.
Agency
TAM Inc.
Team
Yujiro Ichioka, Hiroshi Kato, Barrett Ishida, Naoshi Kondo (event design)
Services
Account concept creation
Instagram management
Event planning & coordination
Influencer campaigns
Photography / videography
Yokohama City exhibition at Capitol Plaza in Singapore for the Singapore Biennale
Yokohama City exhibition at PMQ in Hong Kong
Yokohama City exhibition wall at Zou-no-hana Terrace in Yokohama
360-degree interactive Yokohama City video exhibit at PMQ in Hong Kong
Visitors browse the Yokohama City exhibition at PMQ in Hong Kong
Yujiro Ichioka, Naoshi Kondo and Barrett Ishida at the Yokohama City exhibition at PMQ in Hong Kong
Instagram creators at the Yokohama City exhibition at PMQ in Hong Kong
Yokohama event listed on the Hong Kong Board of Tourism site