Work:
Yi Fang Fruit Tea
Yi Fang is a Taiwanese tea shop chain best known for their fruit teas and bubble teas. They focus on using fresh fruits and natural ingredients to create quality drinks that are authentic to their Taiwan origins.
Japan was one of the countries in their international expansion, and their first location was in Asakusa, Tokyo. Playing a spot role on the Japan marketing team, I assisted with photoshoots for their pre-opening and soft-opening, documenting the events and creating social media marketing collateral.
Agency
TAM Taiwan / TAM Inc.
Team
Youshuan Chen, Barrett Ishida
Services
Japan market consulting
Social media management
Photoshoots
Content creation
Pre-opening event
Social media content
Takeout window
Press demo
Customer experience
Tapioca demo
Customer experience