Work:
Therabody

Therabody is an American wellness technology brand that is best known for Theragun, a percussive therapy (massage gun) device.

Tasked with their initial marketing for their Japanese market entry, we helped manage their overall Japanese social media marketing, digital ad campaigns, influencer collaborations, global content localization, as well as conduct content shoots and manage the production of Japanese marketing collateral.

Agency

TAM Inc.

Team

Barrett Ishida, Kaho Sato, Ayaka Kinjo, Takumi Kishimoto, Ayumi Muramatsu, Yurika Mugishima

Services

  • Marketing direction for the Japan market

  • Social media marketing

  • Digital ad campaign creation and management

  • Influencer marketing

  • Product seeding operations

  • Content creation

  • Photo/video shoots

Japanese social media video content for Therabody

Athlete experience

Japanese social media content for Therabody

Social media creative

Japanese app educational video content for Therabody

Localized app education

Japanese social media video content for Therabody

Athlete experience

Japanese social media content for Therabody

Social media content

Japanese social media content for Therabody

Japanese cultural alignment

Japanese social media content for Therabody

Social media content